#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms

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During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.

 

Our student team will capture insights and news relating to:

  • Mobile Innovation   – Is the Mobile Web emerging as an important channel compared to Apps?
  • Audiences  – What audience data and analytics resources are driving Mobile First strategies and tactics?
  • Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?

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