#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms

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During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.

 

Our student team will capture insights and news relating to:

  • Mobile Innovation   – Is the Mobile Web emerging as an important channel compared to Apps?
  • Audiences  – What audience data and analytics resources are driving Mobile First strategies and tactics?
  • Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?

Automated Content – PublishThis

Brandon Marshall Tweets ESPN "Lied" To Him About an E:60 Profile

Brandon Marshall Tweets ESPN "Lied" To Him About an E:60 Profile

 via The Big Lead

Brandon Marshall was subject of a piece on ESPN’s E:60 program tonight that touched upon his prior issues with domestic violence accusations and how he’s changed to become a voice for mental health awareness. The Chicago Bears receiver wasn’t happy about how the segment turned out and claimed on Twitter ESPN and reporter Lisa Salters “lied” to him.

 

SearchCap: Germany Wants Google's Algorithm, Google My Maps Back & Bing Predicts Scottish Referendum

SearchCap: Germany Wants Google's Algorithm, Google My Maps Back & Bing Predicts Scottish Referendum

 via Search Engine Land

From Search Engine Land: German Official: Google Should Reveal Its Ranking Algorithm One of the unanswered questions in the ongoing European-Google antitrust saga is what concrete changes or concessions critics want (or will accept) from [ ] The post SearchCap: Germany Wants Google's Algorithm, Google My Maps Back & Bing Predicts Scottish Referendum appeared first on Search Engine Land.

 

Topic Content – PublishThis

Mashable Announces the Launch of its New iPhone App

Mashable Announces the Launch of its New iPhone App

 via San Antonio Express-News

Mashable, the leading media company for the Connected Generation and the voice of digital culture announced today the release of its new iOS app for iPhone. Mashable reports on the digital revolution and how digital is empowering and inspiring people around the world, while keeping readers ahead of the pack through its proprietary Velocity platform that predicts what content will go viral next.

 

Why Mashable centers its video strategy on YouTube

Why Mashable centers its video strategy on YouTube

 via DigiDay

Most publishers pushing into video try get people to their sites and then use YouTube for marketing. Not so for Mashable, which is centralizing its video strategy firmly around YouTube. Over the last year, the tech news and Web-culture publisher has aggressively built a bigger presence on the ...