#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms

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During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.

 

Our student team will capture insights and news relating to:

  • Mobile Innovation   – Is the Mobile Web emerging as an important channel compared to Apps?
  • Audiences  – What audience data and analytics resources are driving Mobile First strategies and tactics?
  • Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?

Automated Content – PublishThis

Google Shopping Ads Score Big With Retailers

Google Shopping Ads Score Big With Retailers

 via Decodedfashion

"Google's shopping ads, once derided as an example of Google turning evil, saw huge growth in the fourth quarter as retailers replaced some of their text ads with the more image-friendly ad format." Read Article

 

CNN, Don Lemon Mocked For Blizzardmobile Snowstorm Coverage

CNN, Don Lemon Mocked For Blizzardmobile Snowstorm Coverage

 via Newsy

Watch Video Combine what was billed as historic weather with the most densely populated section of the country, and surely we're not going to see the TV news industry reduce a dangerous, crippling blizzard to a bunch of cliches again, right. "It's Snowpocalypse Monday," Shepard Smith said on Fox News.

 

Topic Content – PublishThis

Wendy Williams joins this Friday's Mashable Media Summit

Wendy Williams joins this Friday's Mashable Media Summit

 via Mashable!

The Mashable Media Summit is this Friday, and we're excited to announce that Wendy Williams, media mogul, entrepreneur, best-selling author and host of The Wendy Williams Show will be joining the lineup. Wendy will join previously announced media experts including: Pete Cashmore, Mashable's ...

 

Mashable Media Summit: Learn how digital changed modern storytellers' lives

Mashable Media Summit: Learn how digital changed modern storytellers' lives

 via Mashable!

The Mashable Media Summit is less than two weeks away, and we've recently added several new storytellers. Coco Rocha, supermodel and author of Study of Pose: 1,000 Poses by Coco Rocha, speaking on how she told her visual story through social media. - http://mashable.com/media-summit/ A photo posted by Coco Rocha (@cocorocha) on Nov 11, 2014 at 7:49am PST