#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms

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During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.

 

Our student team will capture insights and news relating to:

  • Mobile Innovation   – Is the Mobile Web emerging as an important channel compared to Apps?
  • Audiences  – What audience data and analytics resources are driving Mobile First strategies and tactics?
  • Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?

Automated Content – PublishThis

Local Stores See Google Maps Offer Detailed Ads

Local Stores See Google Maps Offer Detailed Ads

 via Uber Gizmo

We have seen changes made to Google Maps from time to time, and most of the time, such changes are more than welcome. At the moment, those of us who simply are unable to live without Google Maps in our everyday life, already depend on a slew of information concerning nearby stores whenever one ...

 

Google Maps now gives you detailed ads for local stores

Google Maps now gives you detailed ads for local stores

 via Engadget

Google Maps already shows a wealth of info about nearby stores when you're searching for them, but ads haven't received that first-class treatment. The odds are that the richer promotions won't hamper your day-to-day navigation in a significant way, but you'll want to keep an eye out for that yellow "ad" icon the next time you're tracking down some sushi.

 

Topic Content – PublishThis

Orlando's iSummit 2014 to feature leaders from Mashable, PriceLine.com

Orlando's iSummit 2014 to feature leaders from Mashable, PriceLine.com

 via The Business Journals

Orlando will welcome several well-known leaders of the digital world's leading brands at iSummit 2014 this fall. The Florida Technology Journal announced July 17 that Robyn Peterson, chief technology officer of Mashable, and Jeff Hoffman, founder of PriceLine.com, will be among the featured speakers at the two-day technology conference.

 

Mashable Adds Two New Members to its Board of Directors

Mashable Adds Two New Members to its Board of Directors

 via San Antonio Express-News

Prior to founding Livefyre, Kretchmer spent nine years in the advertising industry, holding Vice President and Creative Director positions at Mullen Advertising in Boston and Butler Shine Stern Partners in San Francisco, where he managed the digital development teams. In February, Mashable closed its $14 million Series A capital raise, which was led by Updata Partners.