#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms
During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.
Our student team will capture insights and news relating to:
- Mobile Innovation – Is the Mobile Web emerging as an important channel compared to Apps?
- Audiences – What audience data and analytics resources are driving Mobile First strategies and tactics?
- Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?
via Gizmodo Australia
Self-driving cars are most definitely the future. For Google, that future isn’t quite as close as you might think — as of right now, its autonomous vehicle would fail a driver’s licence test before it ever got out of the parking lot. But Urmson admits that Google’s autonomous car won’t recognise a pothole in the road — or worse, an open manhole — unless it’s marked off with traffic cones.
via Cloud Computing Journal
The Physical Web is an open web project within the Chrome team at Google. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Scott will demonstrate the beacons during his session, and hand out sample working beacons to the first 100 in attendance.
Most publishers pushing into video try get people to their sites and then use YouTube for marketing. Not so for Mashable, which is centralizing its video strategy firmly around YouTube. Over the last year, the tech news and Web-culture publisher has aggressively built a bigger presence on the ...
Every year at South by Southwest, we land an interview with The Pete Cashmore of Mashable. And each year he gives us a great interview. This year was no exception. I found his comments around the impact of social and how his company is investing in studying and reporting its impacts to be fascinating.