#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms

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During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.

 

Our student team will capture insights and news relating to:

  • Mobile Innovation   – Is the Mobile Web emerging as an important channel compared to Apps?
  • Audiences  – What audience data and analytics resources are driving Mobile First strategies and tactics?
  • Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?

Automated Content – PublishThis

If you think ESPN has SEC bias, put this in your tinfoil hat and smoke it

If you think ESPN has SEC bias, put this in your tinfoil hat and smoke it

 via Everything Alabama

Honk if you think that ESPN's partnership in the SEC Network means the Worldwide Leader in Sports is biased toward the Worldwide Leader in College Football. ESPN has business relationships with every other Power 5 conference, too, as well as the NFL, the NBA, Major League Baseball, etc., etc., ...

 

Chick Wins $2,250 From Google For Showing Her Amazing Rack On Street View

Chick Wins $2,250 From Google For Showing Her Amazing Rack On Street View

 via Bro Code, Hot Girls, Funny Stories and Videos, Frat Music, College Stories, Sports News and Videos - BroBible

Google Street View is fun to screw around with when you’re bored. Especially when you zoom in on your own house. A Canadian woman did just that, but oops, there was her gorgeous rack on the internet. According to a 17-page decision, Maria Pia Grillo suffered shock and embarrassment when she ...

 

Topic Content – PublishThis

Mashable Launches New Australian Edition and Debuts Hero Unit Globally

Mashable Launches New Australian Edition and Debuts Hero Unit Globally

 via PRWeb

Mashable, the leading media company for the Connected Generation, today launched a dedicated site for the Australian market, as well as a new feature, the Hero Unit, that elevates timely and breaking editorial content above the three columns to the top of the site. Mashable Australia will be overseen by Jenni Ryall who joined the company in June as Australia Editor and is based in Sydney.

 

Why Mashable's Lauren Drell Said Yes to a Role She Wasn't Expecting

Why Mashable's Lauren Drell Said Yes to a Role She Wasn't Expecting

 via Galley Cat

When Lauren Drell interviewed for a job at Mashable in 2009, it was for a completely different department than the one she ended up in: I thought it was a cool, scrappy startup company, so I applied for a copy editor job. It's still editorial, but you'd have the opportunity to do more video and ...