#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms
During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.
Our student team will capture insights and news relating to:
- Mobile Innovation – Is the Mobile Web emerging as an important channel compared to Apps?
- Audiences – What audience data and analytics resources are driving Mobile First strategies and tactics?
- Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?
In a report published Tuesday, Oppenheimer analyst Ittai Kidron initiated coverage of Box Inc (NYSE: BOX) with a Perform rating. The analyst believes that the company has the potential to be an attractive M&A candidate. With a large and growing addressable market and an effective land-and-expand business model that's driving strong customer retention and upsell opportunities, we see more growth ahead," Kidron stated.
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Reality TV veteran Eric Korsh has been hired as director of the newly created Mashable Studios, digital entertainment company Mashable has announced. Korsh will be in charge of assembling a team to create, produce and distribute original video programming and advertiser-driven branded-video ...
Mashable is expanding its business strategy and content offerings. The digital media publisher has debuted Mashable Studios, and brought on Eric Korsh as the division's new director. "With the addition of Eric to our team, we have a great opportunity to diversify our storytelling voice with compelling videos that our global audience can engage with and share," Roberts said in a release.