#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms

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During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.

 

Our student team will capture insights and news relating to:

  • Mobile Innovation   – Is the Mobile Web emerging as an important channel compared to Apps?
  • Audiences  – What audience data and analytics resources are driving Mobile First strategies and tactics?
  • Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?

Automated Content – PublishThis

DC Sports Bog: Chris Cooley and Bob Costas squared off on ESPN's 'Outside the Lines'

DC Sports Bog: Chris Cooley and Bob Costas squared off on ESPN's 'Outside the Lines'

 via Washington Post

ESPN’s “Outside the Lines” devoted an hour-long episode tonight to the debate over the Redskins’ name. It included an interview with owner Daniel Snyder, who repeated many of the talking points he had established in an August discussion with Chris Cooley on ESPN 980. Costas kicked things off by ...

 

Link-Assistant.Com: New Rank Tracker Offers Unprecedented Flexibility to Those Willing to Pinpoint Their Site's Google Performance over Time

Link-Assistant.Com: New Rank Tracker Offers Unprecedented Flexibility to Those Willing to Pinpoint Their Site's Google Performance over Time

 via San Antonio Express-News

(PRWEB) September 02, 2014 Previously one could use Rank Tracker by Link-Assistant.Com, an established SEO software provider, to compare their website's keyword "rankings" (positions in Google or any other search engine) to a limited scope of results from the past: from 1 day ago, a month ago, a year ago, 3 years ago, etc.

 

Topic Content – PublishThis

Why Mashable centers its video strategy on YouTube

Why Mashable centers its video strategy on YouTube

 via DigiDay

Most publishers pushing into video try get people to their sites and then use YouTube for marketing. Not so for Mashable, which is centralizing its video strategy firmly around YouTube. Over the last year, the tech news and Web-culture publisher has aggressively built a bigger presence on the ...

 

Exporting startups? Pete Cashmore joins David Karp to pick top U.S. talent

Exporting startups? Pete Cashmore joins David Karp to pick top U.S. talent

 via The Business Journals

national anthem that confuses the heck out of Americans because we just changed the words of the tune for My Country 'Tis of Thee is the perfect soundtrack to the Great Tech Awards, a startup competition designed to bridge the big pond between these two closely tied nations. Pete Cashmore, the ...