#RJIMobileFirst: Mobile Initiatives at Media Companies and Strat Comm Firms

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During the two-day event, attendees and those viewing the live stream will hear from some of the largest and most innovative companies in media and the revenue side of the business. You’ll hear from Google, The Weather Channel, Hearst, Scripps and others. Follow our student curators who will be posting their expanded content about these speakers’ companies and topics here. Also, post event, check back here for an archive of these speakers’ presentations.

 

Our student team will capture insights and news relating to:

  • Mobile Innovation   – Is the Mobile Web emerging as an important channel compared to Apps?
  • Audiences  – What audience data and analytics resources are driving Mobile First strategies and tactics?
  • Revenue – How are existing Mobile First initiatives performing for the business side of the media and for strategic communications firms?

Automated Content – PublishThis

Hot Air: If ESPN's Mike Tirico is on the job, he's on the move

Hot Air: If ESPN's Mike Tirico is on the job, he's on the move

 via Dallas Morning News

Mike Tirico will work the Washington Redskins-Cowboys game Monday night for ESPN. on Tuesday morning say “hi” to his wife and teenage children and then head off later in the day to Portland. On Wednesday night, he’ll work the second half of ESPN’s season-opening NBA doubleheader – Oklahoma City at the Trail Blazers.

 

Earth View from Google Maps Puts Stunning Photos in the New Tab Page

Earth View from Google Maps Puts Stunning Photos in the New Tab Page

 via Life Hacker

Chrome: Do you enjoy maps and satellite photos of Earth. It simply delivers a unique satellite photo every time you open a new tab page. The new tab page only has a link to your Chrome apps, though, so if you want to use the tab page for more productive reasons, like quickly accessing your bookmarks or RSS feeds, this isn'tfor you.

 

Topic Content – PublishThis

Why Mashable's Lauren Drell Said Yes to a Role She Wasn't Expecting

Why Mashable's Lauren Drell Said Yes to a Role She Wasn't Expecting

 via Galley Cat

When Lauren Drell interviewed for a job at Mashable in 2009, it was for a completely different department than the one she ended up in: I thought it was a cool, scrappy startup company, so I applied for a copy editor job. It's still editorial, but you'd have the opportunity to do more video and ...

 

Mashable Signs Partnership with Leading Media Agency MEC to License its Proprietary Velocity Technology

Mashable Signs Partnership with Leading Media Agency MEC to License its Proprietary Velocity Technology

 via San Antonio Express-News

Mashable, the leading media company for the Connected Generation, and MEC, a leading global media agency, today announced a partnership that would give MEC access to Mashable's Velocity platform, a technology that predicts and tracks the viral life cycle of digital media content. Developed by ...